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| | Welcome to the sexy and exciting world of Guerrilla marketing. Guerrilla marketing is still in its infancy in the UK, but many companies large and small are seeing the advantage it has over TV, radio, newspaper and other media advertising. Many big companies are jumping into the fray in increasing numbers. Yahoo, Sony Ericsson and Nike have all done noted guerrilla marketing campaigns.
Guerrilla marketing is clever, clear, cheap and it doesn’t insult you or your target audience by force-feeding your message. Targeting your clients and getting your message direct to them without forcing the point is exactly what Guerrilla marketing is about.
To create a successful campaign, a company must be willing to take risks, even break its own rules and boundaries. Think outside the box; only then will you capture the hearts and minds of your target audience and create a buzz around you and your product.
With Guerrilla marketing the possibilities are endless - the creativity has no limits - the media is all around us, and best of all, it’s inexpensive - if not free!
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